A real estate company based in Chennai, India, part of a big conglomerate group – having a legacy of more than 100 years with trust, value and service being the core foundation.
Client was outsourcing pre-sales tele-calling for the first time, which remained an in-house function pre-dominantly till then.
To source and deliver walk-ins from qualified prospects by calling on marketing leads for an upcoming project launch in Bengaluru.
PlatinumOne experience and expertise in executing real estate lead generation was at the forefront.
Quick Ramp-up and go-live: Hiring and setup of the team with 20 members was done in a record span of 2 weeks. PlatinumOne training and quality functions took the reins and trained the newly onboarded team through PlatinumOne Real Estate New Hire Training Program along with support from the client on the project.
Innovative and Cost-efficient Technology solution: Quick setup of lead push integration to receive real-time marketing leads into the Dialer queue for quicker turn-around-time on hot leads. Ability to accommodate client CRM format requirement through a bridge API setup, helped the client on cost efficiency as well as timely setup of the solution.
Processes (PlatinumOne Blueprint): Implementing and executing to the plan on effective churn of the leads, on-time follow-ups & confirmation, prioritizing of source leads basis real-time performance – all basis analytics and thus generating a good pipeline of visit appointments on a week-on-week basis and converting into walk-ins.
- Lead to Walk-in generation of 6% for the launch – with 1000+ walk-ins delivered. As an additional value add, PlatinumOne empaneled more than 350 channel partners for the client in Bengaluru.