Channel Support
Your Channel is Your Biggest Asset – We Help You Make the Most of It Through Our 360o Channel Support Service
Developing extensive and profitable channel relationships and robust distribution pathways not only lead to an immediate boost in sales but also have a lasting impact on your bottom-line when maintained on a sustained basis. Not to mention that your customers often perceive your products depending on how your channel partners present it. Our expert telecalling professionals activate, develop and fortify your channels by:
- Helping you identify the best-fit channel partners
- Imparting education and training
- Disseminating sales information and marketing collaterals
- Sharpening your brand positioning and messaging
- Mitigating queries and grievances of your channel partners
- Aligning them with your goals and objectives
- Engaging them in your channel marketing & promotion activities
- Partner Recruitment: Recruiting the right channel partner is a mission-critical step in successful channel development. We help profile the right distribution partner for your product from your network, reach out to them to pitch your brand story, capture the necessary details and circle back to you with relevant insights and actionable intelligence for recruitment.
- Partner Onboarding: Once recruited, your channel partners need to go through a brief but highly effective onboarding process to start generating sales. We help them with the lead generation process for your product, mobilizing leads-pipeline, optimizing channel activities and initiating an extensive tracking, reporting and a feedback loop with your sales & business development team.
- Partner Enablement: We help you educate, train and hand-hold your channel partners through a robust knowledge transfer process focused on honing their sales skills, familiarizing them with your product positioning and strategy, introducing them to various sales tools and training them to push your product to the right customer. We also educate them on sales tracking & reporting.
- Partner Activation: We help your channel partners sail smoothly during the initial ice-breaking period when they are pitching your product to the end-customer for the first time. This is a crucial step, as hand-holding and support provided during this stage can make all the difference between a high-performing channel and a channel with poor returns.
- Channel Maintenance: Once activated, we continue to engage with the channel partner to foster loyalty, maintain the sales momentum, provide proactive support in augmenting sales performance, educate and train for new product launches and product upgrades, and amplify engagement and participation in channel promotion activities organized by your company.
“ROI Driven BPO Services for Channel Optimisation, That Results in Real Growth of Your Business Like Never Before”
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Beat Your Competition to the Shelf, Develop a Loyal Force of Channel Partners & Make Your Product Successful
We Speak Your Channel Partner’s Language
We Augment Processes, Activities & Performance
We Streamline Communication and Coordination
We Focus on Reverse-Engineering Channel Success
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“ROI Driven BPO Services for Channel Optimisation, That Results in Real Growth of Your Business Like Never Before”
A High Performance BPO that Catalyses Your Growth
We Are on a Mission to Deliver
Optimised Channel Management for Your Business